The Ultimate Guide to Umbrella Shopping: Finding Your Perfect Canopy Companion

Buying an umbrella is rarely an intentional choice. It’s usually a frantic, emergency acquisition from a corner drugstore, resulting in a flimsy companion that inevitably disappoints you during its first real test. But there is a better way. Choosing the right canopy is actually a personal journey to upgrade your daily carry. It is about […]
The Case for Manual Umbrellas: A Masterclass in Less-is-More Design

Did you know that manual umbrellas still account for two-thirds of all umbrellas sold in the United States? If you think that manually deployed umbrellas are a thing of the past, think again. According to data from IndexBox and Market Growth Reports, the total U.S. umbrella market moves over 142 million umbrellas annually, and within […]
Beyond the Indoor Wind Tunnel: A Guide to Realistic Wind Ratings for Umbrella Buys

When it comes to touting that an umbrella is windproof, umbrella brands are out of control. Brands are stating that their umbrellas can withstand 85 MPS winds, 110 MPH winds and beyond. So when was the last time you stood outside in 85 MPH winds? 85 MPH winds are literally indicative of a Category 1 […]